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Rod Peters, Recruiting Advice
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|  | Rod Peters
Career Advancement Recruiter
Metro Brokers GMAC Real Estate
Atlanta, GA
www.metrobrokers.com/
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If you could give our members one piece of advice on Recruiting, Retention or Agent Productivity, what would it be?
|  | Emphasize your points of difference and, when possible, attach a value to your intangible services so that you can offset compensation objections.
A lot of times, agents will argue that they're on a 90/10 split, but when you attach intangible offerings to a dollar value, you're able to
say, "You're actually on a 70/30 split if you add up the services you're paying for." You might need to use that as a tool in your tool belt.
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