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Peter Crowley

Peter Crowley
RE/MAX Properties
Sarasota, FL

If you could give our members one piece of advice on Recruiting, Retention or Agent Productivity, what would it be?

From a broker/manager standpoint, the one thing that can be implemented today is hiring a coach. That�s no plug specifically for Judy, although she�s great. Carol is also an excellent resource. Use whomever you have a fit with culturally.

There is a science to recruiting, and I think what happens is as you transfer from that entrepreneurial broker/owner that�s growing an office, you have to recognize that you aren�t the only one who can do it. There are people who can sell your company and, in many instances, do a better job than you can. Surround yourself. Put the right people in place and give them a coach to provide that accountability and support for when they do get discouraged and when they�re not getting interviews. It�s invaluable, because it allows us to focus on how we�re going to get more agents instead of the minutia that goes along with that.


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