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"Recruiting Stategies from the Boardroom"

"Team Cosner's Recruiting Machine"
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Rich Cosner

Rich Cosner
Prudential California Realty
Riverside, CA

If you could give our members one piece of advice on Recruiting, Retention or Agent Productivity, what would it be?

Just do the recruiting. Training and education is nonsense. If you don�t anything with what you�ve learned then it�s a waste of time. Go to PREA Center and look at the notes. Get a strategy � even if it�s a bad one and start working through it. You can�t just sit and wait for something to happen. You are either going to recruit or be recruited against. The greatest retention strategy is to have everyone in town come into your office.

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