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 Featured Author
The Ideal Agent

Carla Cross
Carla Cross Seminars

Carla Cross
www.CarlaCross.com

This list is excerpted from Carla Cross�s best-selling book Buyer Beware: Insider Secrets You Must Know Before You Buy a Home. Here, Carla lists attributes in an agent she would want to work with.

Here�s the kind of agent I�d look for if I were buying a home today:

  • Has been in the business three to five years and seems committed and enthusiastic
  • Has completed higher level training (Graduate REALTORS� Institute and Certified Residential Salesperson, both of which are REALTOR�-sponsored educational series for real estate agents, which include sales and technical skills)
  • Has completed an average of 10 to 20 sales per year or more, working with buyers
  • Has letters of recommendation and a list of people I could contact
  • Has a portfolio or brochure with a stated mission and values
  • Specializes in areas where I want to look
  • Has time to put me first, within reason
  • Doesn�t totally delegate me to an assistant
  • Seems strong enough to tell me the truth, even if I don�t like it
  • Explanations about agency relationships and how they work are clear and concise
  • Has high standards for choosing buyers
  • Demonstrates strong communication skills and seems to match my business values

A last word to agents: Hone your skills and values to match the kind of person you�d like to work with when you�re a buyer. It really helps a salesperson�s customer service rating to pretend he�s a �real person� for a change. Seeing the world of sales from the consumer perspective will give you fresh new ideas and help you differentiate yourself from other agents. With ever-rising buyer demands, this will help you compete in the next decade.

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