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 Featured Author
The Ideal Agent

Carla Cross
Carla Cross Seminars

Carla Cross

This list is excerpted from Carla Cross�s best-selling book Buyer Beware: Insider Secrets You Must Know Before You Buy a Home. Here, Carla lists attributes in an agent she would want to work with.

Here�s the kind of agent I�d look for if I were buying a home today:

  • Has been in the business three to five years and seems committed and enthusiastic
  • Has completed higher level training (Graduate REALTORS� Institute and Certified Residential Salesperson, both of which are REALTOR�-sponsored educational series for real estate agents, which include sales and technical skills)
  • Has completed an average of 10 to 20 sales per year or more, working with buyers
  • Has letters of recommendation and a list of people I could contact
  • Has a portfolio or brochure with a stated mission and values
  • Specializes in areas where I want to look
  • Has time to put me first, within reason
  • Doesn�t totally delegate me to an assistant
  • Seems strong enough to tell me the truth, even if I don�t like it
  • Explanations about agency relationships and how they work are clear and concise
  • Has high standards for choosing buyers
  • Demonstrates strong communication skills and seems to match my business values

A last word to agents: Hone your skills and values to match the kind of person you�d like to work with when you�re a buyer. It really helps a salesperson�s customer service rating to pretend he�s a �real person� for a change. Seeing the world of sales from the consumer perspective will give you fresh new ideas and help you differentiate yourself from other agents. With ever-rising buyer demands, this will help you compete in the next decade.

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The content of this web site is for the exclusive use of The Recruiting Network Members and must be used according to the terms and conditions of membership.  This article was published by The Recruiting Network Inc., Schaumburg, IL 60168.  The rights to this article remain the exclusive property of the author, written permission is required for duplication.  For Recruiting Network Membership information contact: Copyright The Recruiting Network 2003-2006ATNL05-06